Hi, I’m Steffy 👋

I turn user needs into content-driven solutions

Areas of expertise

With over 10 years in tech and 6+ years specializing in Content Design, I’ve picked up a thing or two about…

  • I have designed content for a wide range of industries—digital experience analytics, lead generation, telecom, language technology, and more.

    From multi-step user flows to improving information architecture, my approach is always rooted in cross-functional collaboration and in-depth research.

  • My love for research started many years ago when I worked for a UK non-profit organizatioin. I enjoyed it so much, I decided to become a full-time researcher before pivoting into the world of Content design.

    I’m experienced in conducting moderated and unmoderated usability studies, card sorting, tree testing, preference testing, surveys, creating personas, and consulting on research strategies.

  • I’ve loved words my whole life. I started writing poems and short stories when I was 8 years old. My fascination with language is what led me to UX writing.

    I obsess over finding the perfect phrasing for an error message or deletion modal. I thrive when tasked with simplifying terminology. I get passionate about creating content guidelines. You can safely say copy is my jam!

What’s it like to collaborate with me?

  • From a Product manager:

    Working with Steffy has been really enriching for the team. We might often oversee the importance of how we frame and organize our content, but hat's what makes the difference between a good and a great product. Having Content Design as a partner is definitely a key ingredient of what made our strategy so clear, and our execution so sharp.

  • From an Engineer:

    Enjoyed a lot working with Steffy this year. She is very meticulous and provides thoughtful feedback on the content of the different projects and changes we aim to ship to our customers. In addition, Steffy is able to quickly support many of the engineering ideas we have by relying on customer feedback, needs and past experience. In the same fashion, she taps on these same concepts when the goal we have might be misaligned with the customer, saving us precious time. Finally, her involvement allowed me to step a bit aside and focus on other work.

    She was very quick to address and improve many features which had poorly-defined copies. I could 100% rely on Steffy and trust the content would be of the highest quality.

  • From a fellow Content designer:

    Steffy lives and breathes putting our customers at the heart of everything—she's been heavily involved in user research from the start and is always asking questions/framing feedback around what will be best for our customers. As well as this, Steffy absolutely always works with respect—even when faced with challenging circumstances or weighty opinions from senior stakeholders. She balances her expertise with careful consideration to broach these subjects in a mature manner that benefits everybody involved (—especially users!).

  • From a Product designer:

    Steffy has been an incredible teammate from the very beginning. The moment she stepped into her first team meeting she was eager to help and fix things, it felt like she’s always been there!

    She is super helpful, super proactive, and she always thinks of the user.

    She's also incredible at research, she leads interviews and writes research proposals. She's always up for helping with this topic which has been invaluable.

    She also helped me massively in the customer journey project by giving fresh ideas, writing, and often just being there and talking things through. She made me feel less alone by supporting me through the process.

  • From a User researcher:

    A value I feel Steffy exemplifies is putting customers at the heart of everything. When we collaborated on a recent project, Steffy’s attention to detail when working on the communications showed that she has been paying close attention to what customers are/aren’t drawn to.

    Steffy understands her role as a content designer well - she knows that content design is not just about copywriting or UX writing, but that the role of language and visual components have a huge impact on the overall user experience.

Read LinkedIn testimonials

About me

My professional journey began after I graduated university with a degree in Journalism and Creative writing.

I started out as an Editor and Copywriter for websites and print publications before fully transitioning into the tech industry. Since then, I’ve embraced a variety of roles: Content producer, Researcher, UX Writer, Content designer, each step teaching me how to create experiences that truly center on the user.

I founded my company, UX First, to help companies design products that speak their users’ language, turning insights into experiences that are intuitive, helpful, and human.

Get in touch

Got a project that needs content support? Let’s chat!